International Journal of Comparative Sociology

 

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International Journal of Comparative Sociology, Vol. 48, No. 2-3, 234-256 (2007)
DOI: 10.1177/0020715207075401

Globalization and the Rise of One Heterogeneous World Culture

A Microperspective of a Global Village

Martha C.E. Van Der Bly

London School of Economics and Political Science, UK,marthavanderbly{at}gmail.com

What are the effects of economic and cultural globalization on local communities? This research proposes that economic globalization does not lead to homogeneity of culture, but to heterogeneity. I analyse quantitative and qualitative data for Leixlip, the strongest globalized village in the Republic of Ireland, one of the world's most globalized economies. Dominant economic globalization causes a resurgence of local identity, a reinvention of local history and a revival of the indigenous language. An expansive global identity both provokes and facilitates an explanatory local identity. The results confirm that globalization of culture creates heterogeneity, but within the context of one world culture, namely as local adaptations of world cultural forms.

Key Words: culture • globalization • world society


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